The bank is focusing on working through a mobile application and partner ATMs, so online communication needed to be as clear as possible. We changed the existing logo, proposed additional corporate colors, font, and pattern, thereby expanding the boundaries with a broader design system.

We created a logo consisting of two simple shapes that subconsciously evoke associations with a road or an ignition key. The symbol has no limitations in the number of iterations: it adapts well and changes size and shape depending on where it is used — from small application icons to large billboards or banners. In any context, it establishes a design system and serves as a flexible tool, enabling the creation of effective visual content.

Combined with the updated color palette and accent font, the new logo looks bright and dynamic, adding intrigue to the bank's communications. Now, all of the bank's communication will be released under the new corporate identity: style guides, presentations, business cards, merchandise, and application icons.

The client's team quickly adapted to the new identity — it provides a simple yet infinitely flexible, expandable design system, which, we hope, will help the bank promote its services to a young audience and establish long-term relationships with customers.

Auto Finance Bank now looks, sounds, and feels like a strong brand that can attract new audiences and engage with existing users in more interesting ways. We are confident that the chosen strategy will help the team expand its customer base and become an organic part of the lives of young car enthusiasts who need support and understanding in financial matters.