When the quality and taste of the product are unquestionable, we decided to delight the audience with the fact that we have a loooooot of this delicious food. We came up with a simple, clear idea – to visually and massively show the surprise at the quantity of salmon dishes and more, the variety of the menu, and the quality.

We placed outdoor advertising with the text "Mnoооооооооgo Lososya" on the facades of the Moscow House of Books, poster stands, digital billboards, and city boards. Additionally, the creative concept was spread across popular radio stations and OLV platforms.

• The brand experienced an increase in organic website traffic from November to October (+43%), an increase in the number of organic app installations (+103%), and a growth in app installations from the website (+165%).
• Radio and OLV campaigns ran according to plan, while in Digital, with a budget executed at 99.96%, all planned metrics were achieved except for clicks, which lagged due to a decrease in actual CTR on three platforms: MTS, Yandex, and DA.
• At least once during the campaign, 82% of the audience aged 18-54 saw our communication, with a reach of 78% at a frequency of 5+.
• The growth in Yandex queries for Mnogo Lososya from November to October was +37%, and website traffic increased by 6.6 times in November compared to October.